Consumer Contact Best Practices: Executive Research Interviewers
Consumer Contact has nearly 40 years of experience delivering quantitative data collection services specifically designed to the unique needs of our clients. We stake our reputation on accuracy, efficiency and meeting the highest standards for both online and telephone surveying. In order to provide the best service to our clients, we expect the very best from our own employees. At the heart of this commitment lies our dedication to keeping our staff on the cutting edge of industry practices.
The Foundation for Quality Results
At the core of our CATI phone surveying process sit our specially selected qualified interviewers. We employ roughly 1,200 interviewers across our five call centres and 470 CATI stations. A strong and knowledgeable interviewer can attract more respondents, provide knowledgeable, detailed answers to questions and ensure an enjoyable and engaging phone survey experience. Though we require a comprehensive range of skills from all interviewing staff, we understand the importance of highly trained Business-to-Business (B2B) interviewers and how they represent your company. At Consumer Contact we remove the stress out of B2B telephone research by creating a team of Executive Research Interviewers.
B2B surveys can contain intricate and detailed questions directed towards high-value clients and business executives. Potential Executive Research Interviewers undergo rigorous training and demonstrate a list of required skills before achieving their ERI designation.
CCLM Executive Research Interviewers are:
- Able to reach the right respondents and gather the right information
- Experienced interviewers who have been identified as top performers
- selected from the top 10% of performers
- Individually selected by Business-to-Business clients
- Briefed personally by clients on the details of their business and on any essential background information
- Veteran professionals with more than 2 years of tenure with Consumer Contact
- Knowledgeable in the language of your business
- E.g. Finance, Information technology, health care
- Selected for their business acumen and professional demeanor
- Conversational and confident
- Given extensive B2B interview training
- Skilled in negotiating corporate barriers and “gatekeepers” to contact senior executives
- Briefed extensively on company background and research objectives
- Able to recruit executives for online research
Executive Research Interviewers are self-motivated and possess perseverance in maintaining quality standards while also ensuring that interviews are conducted in a language that respondents understand. While most interviews are completed in English, French and Spanish, projects have also been executed in Cantonese, Mandarin, Punjabi, Italian and Portuguese. Whatever your marketing or consulting objectives, at Consumer Contact, we are dedicated to meeting the needs of our clients, and that begins with a great team of employees committed to delivering the industry’s most professional service, most accurate information and most valuable and actionable results.
