Consumer Contact is pioneering a facility in our telephone collection operations, which we refer to as Question Based Digital Voice Recording (QB-DVR), that will allow us to record, monitor and analyse our CATI interviews at the question level.  With QB-DVR, we are able to investigate the “conversations” around selected questions, providing qualitative insight within a quantitative vehicle. Where relevant, we will be able to offer our clients electronic recordings of respondents’ comments around a given question. This will be especially useful for questions such as “likely to recommend” or questions where the quantitative data is providing unexpected results.
With QB-DVR, clients experience a higher ROI on their survey design.

Consumer Contact is using QB-DVR to accelerate interviewer training, improve operational efficiencies, and ensure the highest level of quality in the industry while continuing to provide the most comprehensive capabilities to our clients.