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Thu 03 Apr 08

What does the future hold for telephone data collection?




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Case Studies Projects




The following are highlights of telephone survey projects Consumer Contact has completed on behalf of clients.

Consumer Surveys:

Financial Customer Satisfaction
Every month, over 30,000 interviews are conducted within 36 hours of the customer transaction. Over 200,000 pieces of sample are electronically transferred and processed each day.

Newspaper Readership Survey:
In total, 6,400 interviews were conducted in the province of Quebec with a 15 minute questionnaire. An overall response rate of 60% was achieved.

Chinese Newspaper Study:
In total, 1,600 telephone interviews were conducted with adult respondents of Chinese origin in Toronto and Vancouver. Approximately 90% of the interviews were completed in Chinese, Mandarin or Cantonese.

Wireless Receiver Reaction:
Over 600 interviews were completed across the in 7 days to determine recall of mailing sent by Wireless phone company.

Monthly Omnibus:
Consumer Contact conducted a telephone omnibus, on a clients' behalf, of 4,000 Canadian adults. Two independent samples of 2,000 were conducted each month. The questionnaire was administered on CATI involving 70 - 100 interviewer stations, enabling field to be completed within 5-6 days (each sample of 2,000).

The sample was disproportionately allocated by region to allow for readable bases within each region including 1,000 interviews per month in each of Ontario and Quebec. The sample was weighted prior to tabulation to replicate the actual population distribution by age and sex within region.

Customer Dissatisfaction Survey
Consumer Contact, along with the Wharton School of the University of Pennsylvania and the Verde Group, conducted a survey on the behaviour of dissatisfied customers. A total of 1,200 Americans were interviewed. The press release can be found here.

Business Surveys:

Continuous Tracking of Courier Usage
6,100 interviews per year are conducted with shippers in business establishments to determine volume of shipments by size, destination and Courier company used.

Seed Price Elasticity Study
Recruited 600 growers across the who plant at least 100 acres of corn. The seven-minute recruit was followed by a 25-page mail-out and 12-minute callback.

Financial Commercial Banking
Each year, 10,000 interviews with CFO’s are completed to understand the commercial banking attitudes and usage across North America.


For more than 35 years we’ve been leading the data collection industry.  Take the worry out of your next research project.  Rely on the innovative customer value and unsurpassed quality delivered by Consumer Contact and ResearchByNet.   Call us to give your next research project the respect it deserves.



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