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Case Studies


The following are highlights of survey projects Consumer Contact™ has completed on behalf of clients.

Consumer Surveys


Financial Customer Experience
Every month, over 60,000 interviews are conducted within 36 hours of the customer transaction across 50 different lines of businesses. Over 400,000 pieces of sample are electronically transferred and processed each day.

Newspaper Readership Survey
In total, 6,400 interviews were conducted in the province of Quebec with a 15 minute questionnaire. An overall response rate of 60% was achieved.

Recreational Vehicle Satisfaction Study
2,400 interviews are conducted annually with respondents across North America who have purchased a new recreational vehicle.  A ‘Hot Alert’ report is provided the next business day if the customer has any concerns about the quality or service provided.

Gambling Impact Study
A two-wave study was conducted with Albertans to get an understanding about the social and economic impact of gambling in the province.  15,100 interviews were conducted using a mixed methodology of telephone and online.

Customer Dissatisfaction Survey
Consumer Contact™, along with the Wharton School at the University of Pennsylvania and the Verde Group, conducted a survey on the behaviour of dissatisfied customers. A total of 1,200 Americans were interviewed.


Business Surveys

Financial Commercial Banking
Each year, approximately 17,000 interviews with CFO’s are completed to understand the commercial banking attitudes and usage across the US.

Product Optimization Study
3,400 financial decision makers were recruited to take part in an online survey in the US. The 7-minute telephone recruit was followed up by providing a web link to a 20 minute online survey.  We completed 1,450 online interviews with the key decision maker in companies with revenues ranging from $2 M to more than $1 Billion. The scope of the study was to understand and develop a financial product suitable to promote in the marketplace.

Continuous Tracking of Courier Usage
6,100 interviews per year were conducted with shippers in business establishments to determine volume of shipments by size, destination and courier company used.

Seed Studies

8,600 interviews are completed over a 2 month period with farmers throughout the US who plant specific seeds. The primary study objective is to examine the perception of the pricing structure of the seeds by the farmer.


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