Open End Coding
All open end responses (for telephone, online or mail surveys) are keyed directly into the data file for more effective handling. Open end verbatim lists can be sorted and selected by any other variable in the data file.
Open end code frames are supplied to the client for input/approval. Many of our clients prefer to communicate directly with our Coding Department to finalize code frames.
Digital Voice Recording (DVR) Capabilities
Digital Voice Recording (DVR) allows respondent interviews to be recorded on any CATI project. The entire interview or just a select group of questions can be recorded and sent to the client. These recordings can be sent the following day after the interview has occurred or all together at the end of the project.
Key Entry
The advanced key entry/edit system at Consumer Contact fully edits each paper/pencil questionnaire as it is being entered in to the computer. Any data collection problems are identified early and remedial action (including call backs when necessary) can be implemented immediately.
Top Line Tabulations
Since CATI, Online, key entry and tabulation are fully integrated in one software system, top line tabulations can be produced at any point during the study:
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while CATI/Online interviewing is still in progress |
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on a partially key entered file |
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prior to open end coding |
Data File Formats
For clients preferring to conduct their own analyses, fully documented, clean data files are delivered electronically in virtually any single punch format desired such as SPSS, Excel and ASCII.
Documentation, along with a clean, partial data file is usually provided up to one week in advance to enable commencement and testing of analysis programming.
Tabulations
Marketing research style cross tabulations are produced in a variety of optional formats. Column stat testing is included at no extra charge.
Tables can be supplied as bound hard copy or delivered electronically.
Desk Top Table Browser
As an alternative to maintaining a library of bulky hard copy tables, Consumer Contact can supply tabulations in a unique table browser software package that runs on any PC with Windows. The package offers exceptional scrolling, skip and search capabilities.
